Manager – Commercial Analytics (MCM Analytics)
Indegene is a specialized healthcare solutions company with a unique blend of analytics and state-of-the-art technology capabilities. Our aim to seamlessly integrate analytics, technology, operations, and medical expertise to solve complex industry challenges.
We are looking for experienced analytics professional, who can handle commercial analytics projects, specifically marketing mix, customer and brand performance analytics projects with proficiency.
Candidate should be able to leverage various technology platforms (R/Python) and statistical / data science packages expertise to deliver a variety of analytics projects
Types of advanced analytics problems may include:
Promotion Response & Marketing Mix Modeling
Customer Segmentation – basic and advanced methodologies
ROI / m-ROI / Impact analytics
Marketing Mix Optimization
Scenario building and recommendations
Create realistic and actionable metrics for marketing, brand and digital ops managers, including collation and delivery of brand, sales and marketing activity KPI reports
Knowledge of digital / web and campaign analytics tracking is preferable
Deliver projects end-to-end, from requirements gathering / understanding to project planning to project delivery and recommendations, with appropriate guidance from senior managers
Lead client communication, providing clients with periodic updates and insights / recommendations through appropriate channels (conference calls / emails)
Proactively communicate, internally and externally with senior stakeholders within the team, ensuring that any issues / concerns are handled in a timely manner
Provide technical and business leadership/ mentorship to junior team members; groom them for additional responsibilities
Handle small and large datasets on projects efficiently and figure out the right technology to use for processing the data (e.g. Excel/VBA, SQL, SAS, Python etc.) and delivering the analyses (Excel/VBA, R, Python, SAS). Be a champion on analytics technologies within the team.
Develop expertise in pharmaceutical datasets and be a champion within the team
Meaningfully communicate insights and information to a broad group of stakeholders through excellent oral and written communication
Prior experience in Pharma and/or Retail domain is preferable
Proficiency in handling small and large datasets through Excel/VBA, MS Access / SQL Server, SAS/Python
Experience required 8-12 Years
Knowledge of handling data from Web analytics platforms like Google / Adobe Analytics and marketing automation platforms like Marketo, Adobe etc.
Will be a plus, if experience in data visualization platforms like Tableau, Power BI
Knowledge of statistics and ability to run predictive / machine learning models in R/Python/SAS
Ability to automate dashboards / processes per client requirements in Excel / PPT or other platforms
Ability to perform advance analytics analyses such as, regression analysis, clustering (K-Mean, Random forest, Deciling etc.), time series modeling etc.
Experience in pharmaceutical/retail commercial analytics