Girl Effect’s Evidence & Insights team works within the Impact function to deliver girl insight,
measurement frameworks, impact evaluation and ongoing learning. We use this to ensure Girl Effect
designs and delivers the best programmes, products and brands to deliver the greatest change for
girls and to best meet our partner needs.
The Senior Manager, Digital will play a key role within the global E&I team, leading the digital
methods component of our global research & measurement as we build out our work with a more
digital-focused approach. Based in India, they will also oversee the operationalisation of our overall
evidence approach in this key new market. As such they will play a part-global, part-regional role
(approx. 70:30), but across both will work towards Girl Effect’s broader strategy to drive impact for
girls through research, data for decision-making, and learning.
We have been using digital products and services to reach and engage with girls for a number of
years, for example through Springster, our global mobile platform; Girls Connect, our IVR
story-telling service in Nigeria; and our peer-led research methodology, TEGA. Going forward digital
products will play an even more central role in our work, likely involving a range of hi- and lo-fi digital
products & platforms, e.g. mobile platforms, social IVR-based projects, chatbots, social media
channels, standalone URL sites or other digital channels.
This summer, we will be launching Chhaa Jaa ( छा जा !) , an online youth brand in India, to help girls
make informed choices about their Sexual and Reproductive Health and help them transition from
tertiary education in a more employment ready mindset; through content and digital services that
motivate her, support her, guide her, and help her reflect on norms and her choices within them.
Over the next year, we will also be building up our work in Tanzania, replicating the strategies,
tactics and tools developed in India and adapting them for a more lo-fi media landscape.
The Senior Manager will lead the design and implementation of innovative and robust approaches to
monitoring the usage, engagement and impact of our digital products and platforms on our target
and other users. They will work closely with the global Digital Product Team and the global Evidence
& Insights team, to develop and deliver digital evidence plans that are fit-for-purpose, timely and
meet the highest technical and ethical standards. They will also work to ensure we are using our as
effectively as we can to deliver actionable insight and in reporting to a wide variety of stakeholders.
The role will require up to 20% international travel.
Tagged as: analytics, data, digital, evidence, impact, insights, NGO